DISRUPTION THEORY AND DISRUPTION INNOVATION BANNER - Douglas E. Castle

The Best, Most Comprehensive, Predictive And Eminently Relevant Source Of News And Fresh, Original, Thought-Provoking Ideas Regarding Technological, Economic And Sociological DISRUPTION, DISPLACEMENT, ADAPTATION, EVOLUTION And EXTINCTION. Concepts Derived From Complexity Theory And Intelligence Theory Are Also Applied.
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Monday, December 3, 2012

Disruption, Adaptation, Innovation, Displacement - STRATEGIES.



Disruption is a transformative force which will either bring out the inspired innovative ingenuity in the creative amongst us (this is in cases where we are being subjected to to exogenous disruption, initiated by a competitor or aggressive usurper), or will cause us to lose our market by attrition, loss our edge by atrophy and ultimately to be be displaced. We will have become irrelevant.

In other cases, where our company is the proactive disruptor (a very good market share acquisition strategy, especially for smaller, entrepreneurial firms which ceaselessly crank out "radical" new ideas), we can rise to prominence as innovators and product or service providers because we will have pushed the complacent status quo off of their plushly padded couches.

In sum, you must either be a pre-emptive disruptor as part and parcel of your marketing strategy, or you must be a very adept adapter, able to make pivotal realignments of your way of doing business at lightning speed.

If we look at competitive business as war, the idea is to be constantly flexible to accommodate disruption with innovation or adaptation - or - we should always seek to be the game-changers and send our rockets of disruption out to unseat our competition. I would advocate a combination of both.

Thank you as always for reading me, and for retweeting all that is tweetworthy!

Douglas E. Castle  for

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SOME OTHER USEFUL TERMS TO THINK ABOUT:

Creative destruction, Innovation saturation, Leapfrogging, List of emerging technologies, Obsolescence, Paradigm shift, Technology strategy, Killer application,